Washington, D.C. — The Natural Products Association, the nation’s leading trade association advocating for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products, has modernized its website.
Designed as a cornerstone of NPA’s multimedia strategy, the modernization of the NPA website delivers relevant, timely content for members, the broader natural products industry, and other stakeholders as the association approaches its 90th-year anniversary in 2026.
What’s New:
- “90 Years of Natural”: A dedicated section celebrating NPA’s legacy and impact
- Regulatory Education Hub: Clear, practical materials on the rules governing dietary supplements
- Committee Center: Details about NPA’s seven committees, including NPA’s longest running committee, the Committee for Product and Label Integrity (ComPLI), which is dedicated to ensuring that products in the natural products industry meet the highest standards of accuracy, transparency and compliance.
- Insights and Analysis: A blog featuring the perspectives of NPA staff and partners on trends, policy and enforcement
- Multimedia: Additional features rolling out, including a soon-to-launch podcast series
- People & Access: Staff biographies with direct contact information
NPA’s new website features are being introduced in phases. Phase 2 will include a members-only portal devoted to education and analysis of business, legal and regulatory issues, industry guidance documents, and resources associated with NPA’s certifications including its GMP program.
“NPA has been supporting the natural products industry for nearly a century, and as we approach our 90th-year anniversary in 2026, it’s paramount that we effectively communicate our achievements and offer our members the resources they need to thrive in a growing and ever-changing marketplace,” said Daniel Fabricant, Ph.D., president and CEO of NPA. “This is a work in progress. Over the coming months, NPA will continue to add resources to the new website, and we welcome feedback from our members and partners to offer the best experience possible.”
NPA anticipates launching phase 2 of the website by January 2026.
For any questions about the new launch, and ideas for adding new features and content, contact Josh Long at jlong@npanational.org.