90 Years Strong. The Next 90 Starts With You.
For nearly a century, the Natural Products Association has been more than a trade group — it has been a movement. Since 1936, NPA has fought for something bigger than any one company or brand: your right to choose safe, natural products for yourself, your family, and your future.
Think about it: every supplement you take, every natural product you place on a shelf, every innovation that makes it to market — battles have shaped all of it won through advocacy, persistence, and the unwavering belief that people deserve access to better health.
Now, as we celebrate 90 years of defending choice and advancing wellness, we face new challenges — and new opportunities. The next chapter is being written right now. And we need you with us.
Why This Moment Matters
Your contribution is more than a donation. It’s a statement of belief:
- That consumers should never lose their freedom to choose safe, effective natural products.
- That small businesses and legacy brands alike deserve a fair chance to thrive.
- That the next generation should inherit a stronger, more resilient industry.
Every dollar fuels the fight to protect DSHEA, expand access, and open the door for safe innovation once blocked by outdated rules.
This isn’t just policy work — it’s protecting people, jobs, and health itself.
90 Years of Impact. Countless Lives Changed.
1936 – A movement begins. Manufacturers and retailers unite, determined to protect natural health.
1994 – DSHEA becomes law, ensuring that supplements remain accessible to millions of Americans.
2006 – Safety strengthened with mandatory Adverse Event Reporting, a victory for consumers and credibility.
Today – NPA leads the supplement industry as a trusted voice in the “Make America Healthy Again” movement, pushing bold reforms that keep the industry strong and the consumer voice heard.
Generations before us stood their ground. Now it’s our turn to honor that legacy.
Be Part of the Next 90
$15,000 – Grassroots Friend: NPA 90 Commemorative digital badge.
$25,000 – Member Advocate: Name on website and exclusive webinar access.
$50,000 – Regulatory Ally: Recognition in 90-year legacy materials and NPA 90 Swag Pack
$75,000 – Industry Guardian: Featured in event programming, media spotlight, and custom briefing with CEO.
$200,000- Founders Circle: Lifetime honor recognition, premium logo placement, Seat at Policy Roundtables
Whether you’re honoring a history of impact or building a legacy for the future — your support ensures the fight continues.
This Is Our Moment.
For 90 years, we’ve proven what’s possible when a community comes together. But the work is far from over. The next battles will be harder. The stakes will be higher. And the opportunities — greater than ever before.
Your gift today ensures that when history looks back at this moment, it will be remembered as the time our industry rose together and chose to fuel the next 90.
Donations made through the portal will be made to the Natural Products Heritage Foundation, Inc.
Natural Products Heritage Foundation, Inc. has applied for 501(c)(3) status with the IRS. If our application is approved, which approval is subject to the IRS’ discretion, your donation should be tax-deductible to the extent allowed by law. Deductibility of your donation cannot be guaranteed until our application is approved.
