June 16, 2026
Washington, D.C. — The Natural Products Association (NPA), the nation’s leading trade association representing the natural products industry, is pleased to announce the appointment of Evelyn Reinson as Vice President, Brand Marketing & Growth.
Mrs. Reinson is a highly accomplished marketing and growth executive with more than 17 years of experience driving transformational brand strategy, market expansion, thought leadership, stakeholder engagement, and revenue growth across the dietary supplement, nutraceutical, and health and wellness sectors.
Throughout her career, she has strengthened brand presence, launched high-impact growth initiatives, increased industry influence, and developed strategic partnerships that create long-term value. Her experience includes partnering with leading brands, manufacturers, ingredient suppliers, retailers, and industry organizations to develop growth strategies, build engagement, and advance business objectives across the natural products industry.
In her new role, Mrs. Reinson will lead NPA’s brand marketing, membership growth, member engagement, digital marketing, events marketing, sponsorship development, and strategic growth initiatives. She will work closely with association leadership, members, and industry partners to strengthen member value, expand engagement, increase membership participation, and support the continued growth of the association.
“Evelyn brings a strong track record of growing brands, creating meaningful industry engagement, and developing strategic marketing programs that drive growth,” said Daniel Fabricant, Ph.D., President and CEO of NPA. “Her experience and industry knowledge will help strengthen NPA’s ability to serve members, attract new audiences, and advance our mission.”
Throughout her career, Mrs. Reinson has led enterprise-wide initiatives that align brand strategy, commercial objectives, and stakeholder engagement to drive measurable business outcomes. She has successfully transformed marketing functions into growth engines, expanded market presence, increased audience engagement, and positioned organizations as industry leaders. Recognized for her ability to connect strategic vision with execution, Mrs. Reinson has developed scalable platforms that enhance brand equity, deepen customer and member relationships, unlock new revenue opportunities, and deliver sustained growth in dynamic and highly competitive markets.
“I am honored to join the Natural Products Association at such an important time for our industry,” said Mrs. Reinson. “NPA has served as a trusted advocate for the natural products industry for nearly a century. I look forward to working with our members and leadership team to strengthen engagement, grow membership, enhance member value, and help ensure that NPA continues to be an indispensable resource for companies across the natural products industry.”
Mrs. Reinson officially began her role on June 15, 2026.
