The Natural Products Association’s effectiveness depends on engagement from companies who support the association. We rely on our members and experts in the industry to participate in committees to help us advance the interests of the natural products industry within state and federal governments as well as consumer and industry stakeholder groups nationwide.
- Membership Committee: The NPA Membership Committee is responsible for strengthening and growing the association’s membership base. The committee works to recruit new members, retain existing ones and ensure that NPA’s programs and services deliver value across all member categories. It provides strategic guidance on membership benefits, engagement opportunities and outreach initiatives, while also serving as a forum for members to share insights on industry trends and challenges. By fostering strong relationships and enhancing member value, the committee helps sustain NPA’s role as the leading voice for the natural products industry.
- Probiotics Committee: The NPA Probiotics Committee serves as a dedicated forum for addressing the unique opportunities and challenges within the probiotics sector of the natural products industry. The committee brings together manufacturers, suppliers, researchers and other stakeholders to exchange insights, monitor emerging science and evaluate evolving regulatory and policy landscapes. It advises NPA on advocacy strategies related to labeling, claims, safety standards and international harmonization, ensuring that probiotic products remain accessible, innovative and grounded in sound science. By uniting industry expertise, the committee helps advance consumer confidence and supports the responsible growth of the probiotics marketplace.
- Contract Manufacturers Committee: The NPA Contract Manufacturers Committee provides a platform for companies engaged in contract manufacturing to address issues critical to product quality, compliance and innovation. The committee focuses on regulatory requirements, current good manufacturing practices (cGMPs), supply chain integrity and industry best practices that directly impact contract manufacturers and their customers. It advises NPA on advocacy positions, offers guidance on technical and operational challenges, and promotes collaboration to strengthen manufacturing standards across the natural products sector. By fostering transparency, consistency and excellence, the committee helps ensure consumer trust and supports the long-term growth of the industry.
- Sports Nutrition Committee: The NPA Sports Nutrition Committee brings together leaders in the sports and active lifestyle sector to address emerging opportunities, challenges and regulatory priorities unique to this fast-growing category. The committee focuses on issues such as product claims, ingredient innovation, compliance with federal and state regulations, and consumer safety. It provides NPA with expert guidance on advocacy strategies, fosters dialogue on science and innovation, and helps shape industry standards that protect both consumers and responsible businesses. By uniting manufacturers, retailers and thought leaders, the committee works to advance a vibrant, transparent and trusted sports nutrition marketplace.
- Botanical Committee: The NPA Botanical Committee focuses on the unique challenges and opportunities surrounding botanical ingredients in dietary supplements, foods and personal care products. The committee brings together experts across the supply chain to address issues such as identity testing, adulteration, sustainability and evolving regulatory standards. It advises NPA on advocacy strategies to protect access to botanicals, promotes best practices for quality and safety, and monitors global trends that impact sourcing and compliance. By fostering collaboration among growers, suppliers, manufacturers and retailers, the committee helps ensure that botanical products remain safe, authentic and trusted by consumers worldwide.
- ComPLI Committee: The NPA Committee for Product and Label Integrity (ComPLI) is dedicated to ensuring that products in the natural products industry meet the highest standards of accuracy, transparency and compliance. The committee addresses issues related to labeling practices, product claims, ingredient disclosures and overall integrity across the supply chain. It advises NPA on regulatory engagement, provides members with guidance on emerging compliance challenges, and promotes best practices that safeguard both consumers and responsible companies. By fostering accountability and consistency, ComPLI strengthens consumer trust and reinforces NPA’s mission to uphold quality and credibility throughout the industry.
- The International Regulatory Affairs Committee: Convenes regulatory, legal and government affairs leaders to anticipate and address the most complex developments across the EU, UK, Canada, LATAM and APAC. The committee monitors emerging requirements — ingredient classification (e.g., novel foods, drug-preclusion analogues), claims and green marketing standards, digital/QR labeling, contaminants and testing, sports nutrition and WADA issues, cross-border e-commerce, tariffs and customs — and converts intelligence into action. These actions include comment letters and coalition sign-ons, comparative regulatory matrices, regulatory engagements and member guidance that accelerates approval pathways, reduces compliance risk and protects market access.
If you have questions, please contact us at natural@npanational.org.
