Overview:
The Natural Products Foundation (NPF) is a not-for-profit 501(c)(3) organization dedicated to advancing research, education, and knowledge about dietary supplements, nutritional foods, and related products. Its primary objective is to enhance public understanding and improve public health through the use of natural products.
Mission:
The mission of the Natural Products Foundation is to promote and facilitate research and education related to natural products for the benefit of both consumers and the industry. By supporting scientific studies and educational initiatives, NPA aims to increase awareness and understanding of the benefits and safety of dietary supplements and nutritional foods.
Key Activities:
- Research and Support: NPF funds and promotes scientific research into dietary supplements and nutritional foods, helping to expand the body of knowledge available to both consumers and professionals.
- Educational Outreach: The Foundation organizes programs and disseminates information to educate the public, industry stakeholders, and policymakers about natural products and their role in health and wellness.
- Truth in Advertising: NPF runs a Truth in Advertising Program, which refers misleading advertising cases to regulatory agencies such as the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA), and conducts outreach to promote advertising compliance within the industry. In 2013, the Foundation reviewed 285 advertising cases and mailed 150 warning letters, demonstrating its commitment to consumer protection and industry integrity.
- Industry Collaboration: NPF works closely with regulatory agencies and industry partners to ensure that natural products are marketed responsibly and that claims are substantiated by scientific evidence.
Economic Impact:
A study funded by the Natural Products Foundation found that the dietary supplement industry contributes over $60 billion annually to the U.S. economy, supporting more than 450,000 jobs and generating over $10 billion in tax revenue. This highlights the significant role that natural products play not only in public health but in economic development.
Commitment to Public Health:
NPF believes that advancing consumer awareness and understanding of natural products is essential for improving health outcomes. By fostering credible research and promoting transparent education, the Foundation enables consumers to make informed decisions about their health and wellness.
Support and Contributions:
As a charitable organization, the Natural Products Foundation relies on donations to support its mission. Contributions help fund research, educational initiatives, and programs that promote best industry practices. To contribute, click below.
Contact and Further Information:
For more information about the Foundation’s work and research initiatives, interested parties can contact the Foundation’s Executive Director, Kyle Turk.
